WEBINAR: Pivot – Messaging during a Market Disruption (Chamber of Commerce of Eastern CT)
April 1, 2020 @ 12:00 pm - 1:30 pm
Join Maria Miranda and the team from Miranda Creative for a Zoom-based workshop and dialog about making a PIVOT in messaging during the current market disruption brought about by the COVID19 pandemic.
More than a webinar, Maria and colleagues will share their experiences of the past few weeks and the lessons learned when communicating to audiences during a time of impossible stress and rapid change.
While circumstances are evolving by the hour and with every executive order, some planned areas of discussion:
– Content awareness during information overload
– Tone/emotional attachment
– New normal/not normalcy
– Timing and timeliness
– Long-term brand positioning through generosity
Time will be allowed for virtual attendees to share their own experiences, questions or advice for the transparent benefit of our community. Presentation materials will be downloadable, immediately following.